Indian Edtech Company Byju’s is Celebrating Mother’s Day with Handwritten Letters

The popular online learning app in India Byju’s is celebrating Mother’s Day in a very special manner.

The company is encouraging its employees to write letters to their mothers on the upcoming Mother’s Day.

In the age of online shopping, when gifting has become easy-peasy, Byju’s is going traditional and away from tech, this Mother’s Day.

It has distributed inland letters to its 2500 employees, in its Bangaluru office in India, to send letters home. Even the top management is participating in the activity.

Even the CEO and founder of the company, Byju Raveendran has written a letter to his mother, despite living with his parents in the state.

As reported by Economics Times, Byju’s has set up special?post boxes in the campus of the company, May 8th onwards, for this purpose.

To top it off with a cherry, a postman will cycle through the floors to motivate employees to participate.

?Possessions come and go, but powerful words written on a piece of paper have been passed through generations. There is something extremely memorable and impactful in seeing your words, in your unique handwriting, on paper,?

Divya Gokulnath, co-founder at Byju?s told Economics times.

As most of the employees at the company live away from home, they came up with this idea to connect the employees to their roots. They are encouraging employees to take up the age-old tradition of writing letters home.

?There is nothing stronger than offering them (employees) the opportunity to express their feelings in writing. The initial response has been great. We expect anywhere between 2500-3000 letters to be posted this week,?

says Divya.

Edtutech or not, all the companies can take a leaf from Byju’s book to encourage their employees to make this Mother’s day special for their mothers.